COMMUNICATION FOR DEVELOPMENT

Unleash the Power of Communication for Social Change with Our Communication for Development Program

Welcome to our cutting-edge Communication for Development program, where strategic communication meets social impact and innovation drives transformative change. At the heart of our curriculum lies the dynamic field of development communication. This multidisciplinary area harnesses communication strategies, media platforms, and advocacy tools to catalyse social change and advance sustainable development. From life-saving public health campaigns to policy reforms that shape nations, communication for development is transforming societies and empowering communities.

Our program is designed to equip you with the skills and knowledge needed to thrive in this exciting field. Whether you’re interested in advocacy, policy communication, media production, or community engagement, our diverse range of courses and hands-on experiences will prepare you to become a leader in development communication. Explore the opportunities that await you and discover how you can contribute to the social transformations shaping our world.

Communication for Development is at the forefront of social change and global impact, integrating strategic communication with development science to solve complex societal challenges and drive sustainable transformation. Our program emphasises the application of communication strategies to develop innovative solutions in public health, policy advocacy, community development, and social justice.

Bioscience Engineering

Overview

Provided by FINISTECH, the MSc in Communication for Development programme offers advanced postgraduate education that explores how strategic communication drives social change, influences public health outcomes, shapes development policy, and transforms information systems. In today’s rapidly evolving world, where social advocacy and transformative change are more critical than ever, this program equips you with both theoretical foundations and practical expertise to use communication as a powerful tool for development and social impact.

Communication is no longer just about conveying messages—it’s about catalysing change, mobilising communities, influencing policy, and creating sustainable development outcomes. From public health campaigns that save lives to advocacy movements that shift societal norms, communication professionals are at the forefront of global development efforts. This program positions graduates as strategic communicators who can navigate complex development challenges across health systems, economic policy, environmental sustainability, and social justice.

Our comprehensive curriculum bridges critical areas including health law and policy, developmental economics, science diplomacy, and communication and information systems. Students master both traditional and digital communication strategies—from extension and participatory communication to ICT-enabled development interventions. Through rigorous coursework, hands-on projects, professional internships, and applied research, graduates emerge as versatile professionals capable of designing and implementing communication strategies that drive measurable social impact in governmental, non-profit, private sector, and international development contexts.

What You Will Learn

Our MSc Communication for Development curriculum integrates theoretical knowledge with practical skills across multiple domains:

Strategic Communication and Public Relations

  • Strategic communication planning and campaign design
  • Public relations theory, ethics, and professional practice
  • Crisis communication and reputation management
  • Stakeholder analysis and relationship building
  • Media relations and press office management
  • Corporate communication and organisational communication
  • Brand communication and identity management
  • Digital PR and social media strategy

Persuasion and Behaviour Change Communication

  • Theories of persuasion and attitude change
  • Behaviour change communication models (Health Belief Model, Theory of Planned Behaviour)
  • Social and behaviour change communication (SBCC) for health and development
  • Nudge theory and behavioural economics in communication
  • Message framing and narrative persuasion techniques
  • Audience segmentation and targeting strategies
  • Campaign evaluation and impact measurement
  • Community mobilisation and participatory approaches

Media Production and Management

  • Media writing for diverse platforms (print, broadcast, digital)
  • News writing, feature writing, and editorial practices
  • Broadcast journalism and multimedia storytelling
  • Documentary production for social change
  • Media management and editorial leadership
  • Media law, ethics, and regulatory frameworks
  • Content strategy and editorial planning
  • Investigative journalism for accountability

Policy Communication and Analysis

  • Policy brief writing and technical communication
  • Policy analysis frameworks and methodologies
  • Evidence-based policymaking and communication
  • Legislative advocacy and lobbying strategies
  • Policy implementation and communication planning
  • Science communication and research translation
  • Health law and policy communication
  • International development policy frameworks

Advertising and Marketing for Social Good

  • Social marketing principles and applications
  • Advertising theory, creativity, and campaign development
  • Cause-related marketing and nonprofit marketing
  • Digital advertising and programmatic media buying
  • Marketing analytics and consumer insights
  • Brand positioning for social enterprises
  • Fundraising communication and donor engagement
  • Marketing ethics and responsible advertising

Communication Design and Visual Communication

  • Communication design principles and visual literacy
  • Information design and data visualisation
  • User experience (UX) design for development applications
  • Graphic design for advocacy and campaigns
  • Infographics and visual storytelling
  • Accessible communication design
  • Multimedia content creation
  • Design thinking for social innovation

Development Economics and Technology

  • Developmental economics theories and models
  • Economic growth strategies and poverty reduction
  • Technology, econometrics and impact evaluation
  • ICT for development (ICT4D) frameworks
  • Digital divide and digital inclusion strategies
  • Mobile technology for development (M4D)
  • E-governance and digital public services
  • Innovation ecosystems and entrepreneurship

Sustainable Development and Global Advocacy

  • United Nations Sustainable Development Goals (SDGs)
  • Climate change communication and environmental advocacy
  • Sustainable development communication strategies
  • Global health communication and pandemic response
  • Human rights advocacy and social justice communication
  • Gender equality and women’s empowerment communication
  • Migration, displacement, and humanitarian communication
  • Indigenous knowledge and cultural communication

Regulatory Affairs and Governance Communication

  • Regulatory communication and compliance
  • Bioethics and health research communication
  • Banking and financial sector communication
  • Trade policy and international relations communication
  • Corporate governance and transparency
  • Anti-corruption communication and advocacy
  • Electoral communication and civic engagement
  • Government communication and public information

Non-Profit and Civil Society Management

  • Non-profit management and organisational development
  • NGO communication strategies and donor relations
  • Community-based organisation capacity building
  • Volunteer management and community engagement
  • Coalition building and partnership development
  • Monitoring, evaluation, and learning (MEL) for communication programs
  • Grant writing and proposal development
  • Social enterprise and impact-driven business models

Extension and Participatory Communication

  • Agricultural extension communication methods
  • Participatory communication approaches
  • Community radio and local media development
  • Farmer field schools and peer learning
  • Indigenous communication and traditional media
  • Theatre for development and participatory theatre
  • Photovoice and participatory visual methods
  • Community mapping and participatory research

Digital Communication and ICT Applications

  • Social media for development and advocacy
  • Mobile applications for health and agriculture
  • Online campaigning and digital activism
  • Big data and artificial intelligence in communication
  • Digital storytelling and transmedia narratives
  • Virtual collaboration and remote engagement
  • Cybersecurity and digital safety for communicators
  • Digital analytics and measurement tools

Professional Skills Development

  • Professional writing across genres and platforms
  • Presentation skills and public speaking
  • Cross-cultural communication and global competence
  • Leadership and team management
  • Project management for communication initiatives
  • Ethical decision-making in communication
  • Research methodology and data analysis
  • Career development and professional networking

Applied Learning

  • Professional internship in a development organisation, media house, or government agency
  • Real-world communication campaign design and implementation
  • Dissertation research on contemporary communication for development challenges
  • Industry collaboration projects and client-based learning
  • Conference participation and knowledge dissemination
  • Portfolio development and professional showcase

Who Should Take This Course

Communication Professionals Seeking Specialisation

If you’re a communication professional looking to progress into development-focused roles, international organisations, or social impact sectors, this is the ideal degree for you.

Journalists and Media Practitioners

Perfect for journalists, broadcasters, and media workers who want to transition into development communication, advocacy journalism, or strategic communication roles with greater social impact.

Public Relations and Marketing Specialists

Excellent choice for PR practitioners and marketing professionals seeking to apply their skills to social causes, non-profit organisations, and development initiatives.

Development Workers and NGO Professionals

Ideal for field workers, program officers, and development practitioners who need advanced communication skills to enhance program effectiveness, donor engagement, and community mobilisation.

Public Health Professionals

Suitable for public health officers, epidemiologists, and healthcare administrators who want to master health communication strategies for behaviour change and health systems strengthening.

Policy Analysts and Advocates

Perfect for policy professionals, researchers, and advocates who need to communicate complex policy issues effectively to diverse audiences and influence decision-makers.

Recent Graduates with Social Impact Aspirations

Ideal for graduates from communication, journalism, social sciences, or international relations who want to specialise in communication for social change and development.

Government Communication Officers

Excellent opportunity for government communicators, public information officers, and civil servants seeking to enhance their strategic communication and public engagement capabilities.

Social Entrepreneurs and Changemakers

Valuable for social entrepreneurs, activists, and innovators who need communication expertise to scale their impact, attract funding, and drive systemic change.

International Development Aspirants

Perfect for individuals passionate about working with international organisations like the UN, World Bank, WHO, or bilateral development agencies in communication and advocacy roles.

Career Opportunities

MSc Communication for Development graduates are positioned for impactful careers across diverse sectors, committed to social change and development:

Development Communication

  • Development Communication Specialist
  • Behaviour Change Communication Officer
  • Health Communication Specialist
  • Agricultural Communication Advisor
  • Education Communication Consultant
  • Climate Change Communication Specialist
  • Water, Sanitation and Hygiene (WASH) Communication Officer
  • Nutrition and Food Security Communication Specialist

Public Relations and Corporate Communication

  • Public Relations Officer
  • Corporate Communication Manager
  • Media Relations Specialist
  • Internal Communication Manager
  • Reputation Management Consultant
  • Crisis Communication Advisor
  • Employee Engagement Specialist
  • Stakeholder Relations Manager

Policy and Advocacy

  • Policy Analyst
  • Policy Communication Specialist
  • Legislative Advisor
  • Advocacy Campaign Manager
  • Lobbying Consultant
  • Think Tank Communication Officer
  • Research Communication Specialist
  • Policy Brief Writer

Media and Journalism

  • Media Consultant
  • Development Journalist
  • Documentary Producer
  • News Editor (Development Focus)
  • Broadcast Producer
  • Multimedia Storyteller
  • Investigative Reporter (Social Issues)
  • Editorial Manager

International Development Organisations

  • Communication Officer (UN Agencies: UNICEF, UNDP, WHO, FAO)
  • Knowledge Management Specialist
  • Information, Education and Communication (IEC) Coordinator
  • Regional Communication Advisor
  • Program Communication Manager
  • Emergency Communication Officer
  • Humanitarian Information Management Officer
  • Development Program Specialist

Non-Profit and Civil Society

  • NGO Communication Director
  • Fundraising and Donor Relations Manager
  • Advocacy and Campaigns Manager
  • Community Engagement Coordinator
  • Volunteer Coordinator
  • Coalition Building Specialist
  • Civil Society Strengthening Advisor
  • Social Movement Organiser

Digital Communication and Social Media

  • Digital Communication Manager
  • Social Media Strategist
  • Digital Campaigner
  • Content Strategy Manager
  • Online Community Manager
  • Digital Advocacy Specialist
  • Social Media Analytics Manager
  • Influencer Relations Manager

Health Communication

  • Public Health Communication Officer
  • Health Promotion Specialist
  • Maternal and Child Health Communication Advisor
  • HIV/AIDS Communication Specialist
  • Immunisation Communication Consultant
  • Mental Health Awareness Coordinator
  • Disease Outbreak Communication Manager
  • Telemedicine Communication Specialist

Marketing and Social Marketing

  • Social Marketing Manager
  • Cause Marketing Specialist
  • Nonprofit Marketing Director
  • Brand Manager (Social Enterprises)
  • Marketing Analytics Specialist
  • Consumer Insights Manager
  • Market Research Analyst
  • Product Launch Manager (Social Products)

Government and Public Sector

  • Government Communication Officer
  • Public Information Officer
  • Government Spokesperson
  • E-Government Communication Specialist
  • Civic Engagement Coordinator
  • Public Affairs Manager
  • Parliamentary Communication Advisor
  • Municipal Communication Officer

Consulting and Advisory Services

  • Communication Consultant (Independent or Agency)
  • Development Communication Advisor
  • Strategic Communication Consultant
  • Change Management Consultant
  • Capacity Building Trainer
  • M&E (Monitoring & Evaluation) Communication Specialist
  • Organisational Development Consultant
  • Technical Assistance Provider

Education and Training

  • University Lecturer / Senior Lecturer
  • Communication Trainer
  • Workshop Facilitator
  • Curriculum Developer
  • E-Learning Content Developer
  • Corporate Training Manager
  • Instructional Designer
  • Educational Media Producer

Research and Academia

  • Research Associate (Communication Studies)
  • Program Evaluation Specialist
  • Impact Assessment Researcher
  • Survey Research Manager
  • Data Analyst (Communication Data)
  • PhD Candidate (Communication, Development Studies)
  • Research Methods Instructor
  • Applied Research Consultant

Specialized Sectors

  • Agriculture: Extension Communication Officer, Farmer Education Specialist
  • Environment: Conservation Communication Manager, Climate Advocacy Officer
  • Gender: Women’s Empowerment Communication Specialist, Gender Advocacy Officer
  • Youth: Youth Engagement Coordinator, Youth Media Producer
  • Migration: Refugee Communication Officer, Diaspora Engagement Specialist
  • Governance: Transparency and Accountability Officer, Anti-Corruption Campaigner
  • Trade: Trade Policy Communication Specialist, Economic Diplomacy Officer
  • Technology: ICT4D Specialist, Digital Inclusion Coordinator

Entrepreneurship and Innovation

  • Social Enterprise Founder
  • Communication Agency Owner
  • Development Media Production House
  • Training and Capacity Building Firm
  • Digital Platform for Social Good
  • Consulting Practice (Communication for Development)
  • Community Radio Station Manager
  • Advocacy Campaign Agency

Salary Expectations

Communication for Development professionals earn competitive salaries globally:

  • Entry-level (0-2 years): $30,000-45,000 annually
  • Mid-level (3-7 years): $45,000-75,000 annually
  • Senior-level (8-15 years): $75,000-110,000 annually
  • Director/Executive level (15+ years): $110,000-180,000+ annually

International organisations (UN, World Bank, INGOs) typically offer premium compensation packages with additional benefits including housing allowances, hardship pay, and international assignment premiums.

Geographic Opportunities

  • Africa: High demand across sub-Saharan Africa for development communication specialists
  • Asia: Growing markets in South Asia and Southeast Asia for health and agricultural communication
  • Latin America: Opportunities in community development and environmental advocacy
  • Global: Remote positions with international organisations and digital agencies
  • Emerging Markets: Significant demand in fragile states and post-conflict regions

Professional Development Pathways

  • Certified Public Relations Professional (APR) – PRSA
  • Digital Marketing Certifications (Google, HubSpot, Facebook Blueprint)
  • Project Management Professional (PMP)
  • Monitoring and Evaluation certification
  • Grant Writing and Proposal Development courses
  • Leadership and Management programs
  • PhD in Communication Studies, Development Studies, or related fields

The MSc Communication for Development program opens doors to a meaningful, dynamic career where your communication expertise drives tangible social change. As the world faces complex challenges—from pandemics and climate change to inequality and conflict—skilled communicators who can bridge diverse audiences, translate evidence into action, and mobilise communities for change are more valuable than ever. This program positions you not just as a communicator, but as a catalyst for sustainable development and social transformation.

Ready to drive social change through strategic communication? Start your journey with FINISTECH today!